building brand image
Building Brand Image
To be trusted and seen as a trustworthy brand that reflects a strong brand image and meets the needs and expectations of consumers, we need to work towards building a memorable, honest and consistent brand. Without inside knowledge, building a brand can be a minefield, especially if you’re a startup.
SEO.SIProjects is here to facilitate the development process and to build a strong brand image for your business, regardless of size or location.
A team of specialists will create an image of your company even from scratch and introduce it to the market.
- Create an identity
- Creation of a company
- Creation of a website
- Creation of templates & working material
- Creating a Virtual Personality Style
- Creation of a corporate identity
- Creating a social media story & SMM
Why brand image is important?
- Makes An Impression
- Creates Recognition
- Shows How Put-Together You Are
- Builds Credibility And Equity
- Builds Trust and Loyalty
- Can Develop Brand Awareness Effortlessly
What is Rebranding?
Rebranding involves updating the visual and textual elements of the brand that represent your brand to the target audience. This helps create a positive image that increases consumer interest and, as a result, sales. The ultimate goal of any rebranding is to change the attitude towards the company.
Before you start rebranding, you need to determine why you decided to make the change. Then analyze the market by learning who your target audience is and what their needs are. After that, analyze your competitors – what they do and what they offer, and how this reflects on the perception of their brands.
Once you understand the market in which you operate, you can begin to create your new brand strategy or long-term rebranding plan. Depending on your goals, it could just be a new logo or an entirely new brand image with a new message and a revised mission statement. Determine exactly what you plan to change and which changes are most important. This will help you prioritize your rebranding tasks. Finally, publicly announce your new brand.
Rebranding Steps
1. DETERMINING THE REASON FOR REBRANDING
The main reasons for brand renewal:
• No clear brand values. Without a clear brand positioning, it is impossible to stand out from the competition. If you lack differentiation, you may need to rebrand. For example, Volvo markets its cars as “safe,” and Toyota is known for its reliability.
• The brand is outdated. Times change, and so do brands. Sometimes branding becomes outdated or just out of place. Legacy brand elements can include everything from an old logo that now looks unprofessional to slogans and messages that don’t resonate with the target audience.
• Changing market conditions. When the market evolves: Markets are constantly changing, and what has led to success may not be enough to sustain success. Branding needs to change with the market to stay relevant. For example, when Starbucks became popular in the 1990s, McDonald’s responded not only with a new line of coffee and cafe-type products but did so under the new McCafe sub-brand.
• Entering a new market. As a business grows, so does its audience. While some companies may stick with old brand values when entering new markets, it’s more likely that the core message will need to be adjusted to address a different set of customer needs and pain points.
Rebranding can be a big investment of time and resources, so it’s best to understand the real reason behind a rebrand. Take the time to consider the reasons above and share your thoughts with all the stakeholders on your team in order to gain their support and agree on everything before half the work is done.
2. MARKET RESEARCH, which includes two directions:
Research of target audience
SEO.Siproject will conduct market research that will not only get to know your existing customers better but also get to know your potential target audience, as well as determine how the rebranding will affect existing customers, what they really want and what motivates them. Where possible, collect data on the demographic structure of the target audience, needs, pain points, and interests.
Research of competitors
Competitive research involves identifying your competitors, evaluating their strengths and weaknesses and evaluating the strengths and weaknesses of their products and services.
3. BRAND POSITIONING
Brand positioning is what consumers think of a brand—a brief description of how your business fits into the market and minds of consumers what niche you occupy. To develop your brand positioning, think about your company’s value proposition and how you want to present it to consumers. Make sure you pick one benefit. It will be much easier to convey it to the consciousness and subcortex of your customers.
Let’s go back to Toyota and another of their competitors – Subaru. Companies offer similar product lines, but they are positioned completely differently. Toyota focuses on reliability, while Subaru is a free brand for outdoor enthusiasts. Instead of competing for reliability, Subaru has chosen to position its wide range of 4×4 vehicles as a brand that promotes outdoor adventure.
4. CREATING A BRAND MESSAGE
The brand message is what links brand positioning to the market. It includes everything from your company name and slogan to business cards for your employees. It’s anything that tells your audience what your brand is, what it stands for, and how it fulfills your company’s mission. To achieve your goals, determine what messages you need to customize or create and focus on those elements only. Also, make sure all messages are consistent.
A great example of effective, cohesive, and consistent brand messaging can be found in the Red Bull advertising campaign. The slogan “Red Bull inspires” conveys a sense of incredible achievement fueled by the drink. Over the years, the company has maintained a constant messaging linking its slogan to various incredible achievements, including extreme sports and Guinness World Record stunts.
5. IDENTIFICATION OF NEEDS AND TIMELINE FOR REBRANDING
When we decide on the positioning and brand messages, we will outline additional elements that we will need to update for you. This may include your logo, website design, social media accounts, print ads, packaging, employee uniforms, and so on.
Here are ten key elements of the new corporate identity:
1) Company name. In some cases, companies change their name as part of a rebrand. This usually happens when the business has expanded, and its name no longer reflects what it offers or where it offers it.
2) Logo. A logo is the first thing people notice. A good logo can say a lot about your business. As your business grows and develops, you can update your logo to send a new message to the market.
3) Slogan. When a business or market changes, the slogan must also change. This will help the business communicate and connect better with its target audience.
4) Marketing materials. All marketing materials used by a business must be updated after a rebrand, from brochures and catalogs to business cards. This ensures a permanent presence of the brand.
5) Packing. A business that sells and manufactures products must also update packaging to reflect the new brand image. It is not enough just to change the old logo to the new one. You may need to change the type of packaging, label colors and sizes, fonts, and even materials.
6) Signboards. A business that has offline outlets should take care to update signage as soon as possible after a rebrand. Without this change, customers will be confused.
7) Website. Every business needs to update its website after a rebrand to match the new brand instead of the old one. Companies undertaking a light rebrand may update their existing site, while those undertaking a complete rebrand will likely need to create a new site.
8) Social networks. Companies undergoing rebranding must update their social media accounts with new brand elements.
9) Advertising. The way the business is advertised will change after the rebrand. This applies to online and offline advertising, such as roll-ups or flyers.
SEO.Siprojects will provide you with:
graphic files in formats that can be used by all relevant employees.
pictures, source files in .cdr or .pdf formats
print business cards, flyers, stickers, and other printing.
6. ADVERTISING AND SUPPORT OF THE NEW BRAND
Once you’ve updated your corporate identity, it’s time to introduce your new brand to the world.
We will take care of this!
This is an important step because it allows you to control how potential customers learn about the new brand and ensures that existing customers do not lose you in the information flow.
Ways to promote your new brand:
• Email Marketing: The first thing to notify your existing customer base with email marketing. It’s an easy and cheap way to introduce a new brand to your customers, as well as explain why you rebranded and what the rebranding means to them.
• Social media marketing: Let’s announce a rebranding on social media. This can be a excellent opportunity to reach existing customers and explain to new visitors why they look, and maybe the content of your profile is changing.
• Press coverage: Create and distribute a press release to access local and national news outlets. Or negotiate with the local public on social networks.
• Offline event: For companies with offline points of sale, a great way to introduce a new brand is to hold an event. This method is especially suitable for shops, cafes, and restaurants.
• Co-marketing: Partnering with another company to promote your new brand. For example, a cosmetics store may offer customers a certificate for a massage session at a partner salon, such as an automobile service center with a car wash or a parts store, etc. This way, you will create a profitable new partnership and introduce your new brand to a new audience.
Since the whole range of our services and offers is difficult to fit into the framework of the standard price list, we suggest that You contact us to clarify the prices.
After determining and agreeing on the positions subject to rebranding, SEO.Siprojects will provide you with an agreement with prices for services and terms of work.
What is
Brand Promotion
A survey says that 91% of buyers prefer to buy from a well-known brand. The only reason is that they have come across this brand name many times and heard people have satisfied and recommended this brand.
While branding makes a product recognizable, brand promotion helps to leave a deep positive impression about the brand in the buyer’s mind. Not only that, the promotion of a brand builds the trust of the customer and makes them believe that the quality of the product or service the brand provides is the best choice available in the market. So, when they make purchasing decision they tend to favor that brand.
Contract and cost
After determining and agreeing on the positions subject to rebranding, SIprojects will provide you with an agreement with prices for services and terms of work.
